Items
5 and 6 both address the fees a franchisee must pay to the franchisor or its
affiliates between signing the franchise agreement and the end of the franchise
agreement’s initial term. Item 5 discloses the required fees a franchisee must
pay before opening the franchise
outlet. Item 6 discloses the required fees a franchisee is likely to pay during the initial term of the franchise
agreement. Since these two items are so closely related, they will both be
addressed in this post.
Item
5 serves a few purposes. First, Item 5 gives the franchisee an idea of the
costs she will incur before the franchise business opens. Second, it gives the
franchisee an indication of whether the franchisor is willing to negotiate
these fees and the range within which the franchisor has negotiated these fees
in the past. Finally, it informs the franchisee whether any of these fees are
refundable and the requirements or conditions associated with any refund. Each
of these purposes merits some additional attention. First, it is important for
a franchisee to remember that she will have to pay the franchisor fees even
before she opens the franchise business (except some states require the
franchisor to escrow, defer, or impound these initial costs until the franchisee’s
business opens). Thus, the franchisee should not think it can use the profits
from the franchise business to cover these costs. Additionally, it is important
to remember that these fees are not all the costs that are involved in opening
the franchise business, but only the fees that the franchisee must pay to the
franchisor or its affiliates. Thus, the costs provided in Item 5 represent only
the fixed costs imposed by the franchisor.
Second,
since Item 5 requires the franchisor to disclose the range of initial fees it
has charged other franchisees in the past, it opens the door to negotiation of
these fees. Additionally, it is important to note that the range listed in Item
5 neither functions as a floor nor a ceiling for negotiation purposes, i.e.,
the franchisee and franchisor may negotiate terms outside the range provided in
Item 5. The freedom to negotiate outside the range in Item 5 has benefits as
well as costs for both the franchisor and the franchisee. One benefit for both
parties is that the freedom to negotiate outside the range gives the franchisor
and franchisee the ability to be creative and look for areas of mutual gain
that they may not otherwise consider. However, some costs of this additional
flexibility are that the franchisor will have to disclose any deal outside the
range in the future and may have more difficulty aggressively bargaining in the
future. Franchisees should remember that just because the FTC rule permits the
franchisor to negotiate outside any range disclosed in the FDD, this does not
imply that the franchisor will negotiate outside that range or at all.
Consequently, franchisees shouldn’t have unrealistic expectations for a
significant discount based on the range provided in Item 5.
Third,
Item 5 also has a requirement that the franchisor disclose whether the Item 5
fees are refundable, and the conditions associated with any possible refund.
This is valuable because it provides additional information that the franchisee
can use when determining what initial fees and other terms it would like to
agree to during negotiations with the franchisor. For example, a franchisee who
can receive a refund under certain circumstances may be more willing to commit
additional capital up front, for the security that it can receive at least a
partial refund under certain circumstances.
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